(1) Vendor needs to provide rebranding campaign services for the parking and transit operations. – To position and reshape Parking & Transit as a dedicated service provider focused on the needs of a growing campus and student population.– This will be accomplished through a comprehensive branding campaign and strategic business plan, ensuring it continues to be a trusted and reliable part of the university ecosystem.• Review and assessment of existing University studies• One–on–one in–depth interviews• Dedicated feedback session with the Parking & Transit Team• Focus group sessions• Discovery and recommendations document• Facilitated session• Brand positioning and key messaging document• Brand Identity/Brand Storytelling• Internal Engagement• Campaign Planning• Engagement Strategy• Implementation/Campaign Launch• Monitoring and Evaluation & Performance Metrics• Strategic Business Plan in 2025(2) All questions must be submitted no later than November 6, 2024.(3) The contract period will be four years.
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