(1) Vendor needs to provide student marketing, recruiting and enrollment services. • Best practice research services• Enrollment management services• Student success technology and consulting services.– Provide enrollment management services and technology combined with higher education research as part of a holistic and comprehensive strategic partnership.– To the requirements in each of the areas: Enrollment Platform, Virtual Tour, Financial Aid Optimization, Transfer Enrollment Platform, and Academic Affairs Research Services.• Enrollment Platformo Marketing Strategy– Develop and implement Inquiry Generation campaigns that include triggered digital communication streams that are dynamic, and variable based on student behavior and interest– The campaign must include a dedicated strategy for non–responders so that they do not receive the same messages as new names and inquiries.– Email and Paid Social communication flows must be personalized for each student individually based on the content they are interacting with on our website, virtual tour interactions, and data captured from college exploration platforms– Use AI to translate campaign content into Spanish for parents and possibly other languages.o Audience Strategy– Identify high–quality audiences for campaign outreach using the data sourceso Virtual Tour Platform– Provide a virtual campus tour that collects inquiries from visitors and describe how these inquiries are included in campaign outreachFinancial Aid Optimization Strategyo Analytics Strategy– Provide ongoing campaign oversight by a team of analytics professionals and generate recommendations for campaign optimization.o Data Services• Website enrollment optimization• Transfer enrollment platform– Provide a user–friendly, web–based platform that integrates the latest course equivalency and degree audit data to provide a seamless transfer process and guide prospects to enroll.• Academic affairs research services(2) All questions must be submitted no later than November 11, 2024.(3) The contract period will be five years.
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