(1) Vendor needs to provide website design and development services.
A. Website Design: must implement initial page writing
- Must design a clean, focused, and responsive website
- Must utilize the Airport's branding, approved by the Contract Administrator, for the website
- Must include search engine optimization sitewide to include but not limited to:
a. Flight arrival and departure data
b. Job postings
c. Parking applications
d. Social media
e. Visual Flight Tracker
B. Strategic Navigation: development of initial creative content, and copy of existing content, must be in adherence to Airport branding standards and maximum search engine optimization best practices.
- Must be able to accommodate content-segmentation for the following audiences, to include but not be limited to:
- Passengers & Guests
- Airport Commission
- General Aviation
C. Functionality: Website must include:
- Email sign-up forms
- Contact forms
- A "Dark website" for emergencies
D. Analytics: The Airport currently uses Google analytic for tracking user experience.
- Must be able to capture the latest available website analytics
a. Number of visits to the website
b. Percent of visits to the website by new customers
c. Channels - to report the traffic source that lead customers to the website, to include but not be limited to: Email, Social media, Referral
d. Bounce Rate - to report the percentage of traffic that only viewed one page on the website and left
e. Conversion Goals - to report which website page results in an action being take (i.e., form completed, link clicked, video watched, etc.).
f. Landing page - to report what page of the website customers enter in
g. Exit page - to report what page of the website customers exit from
- Employee Portal
- The website must include:
a. An interactive terminal map
b. Air travel routes
c. Airport marketing areas
- E-Commerce Portal
a. The Airport must have the capability to provide secure and confidential online transactions for parking and other services
E. Hosting:
- The Company must provide recommendations for website hosting
- Content Management System: website must include features to allow authorized staff to update information easily
(2) A Pre-Response Meeting will be held on February 8, 2023.
(3) All questions must be submitted no later than February 21, 2023.
(4) The contract period will be for three years.
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