Vendor needs to provide public relations, marketing, advertising, videography, photography, event planning, web and electronic media services, consumer research or education, strategic planning and public-policy initiatives.
1. Ensuring consistent management and application of the central states water brand standards
2. Executing an ongoing communications campaign that leverages media and public relations initiatives to speak to the needs of the target audiences
3. Consistently and cohesively working with internal Utility constituents to manage internal communication processes and outcomes
4. Accelerating Central Arkansas Water's utilization of new technology to affirm its commitment to reaching customers through their preferred communications medium
5. Mindful of incorporating utility core objectives to be a resilient and trusted utility with a mission to deliver highquality, affordable, abundant, dependable water services.
6. Meeting and exceeding deadlines on time and within budget to result in a well-organized, proactive and efficient department that reflects the utility's commitment to stellar customer service.
- PROGRAM ELEMENTS: -
1. Public relations, marketing, advertising, and media initiatives - continual development and implementation of comprehensive communications programming that uses traditional and non-traditional media to reach customers, the general public, and other target audiences.
2. Education and special events - planning and implementation of water education programming through public and private schools, colleges, universities, community groups, consumers, the media, and other channels; and planning and staging special events and participating in existing community events.
3. Public policy analysis and development - analyzing, developing, and advocating for the adoption of public policy that furthers the goals and mission of Central Arkansas Water.
4. Consumer and marketing research - Completing on-going research to monitor consumer opinions about the utility and specific programming and messaging.
5. Customer service - providing world-class service to our customers through adoption of innovative customer service engagement portals and opportunities; and continual implementation of creative incentive programs for employees to encourage world-class service.
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