(1) Vendor needs to provide public maternal health initiative media campaign services.– The contractor shall initiate research, development, implementation and evaluation of social marketing campaigns on various maternal health related issues as designated by agency.– The contractor shall adhere to best practices and utilize research to ensure that all campaign concepts are evidence based or theory based.– The contractor shall provide key insights, segmentation and suggestions for media placement for desired target audiences.1. Creative services:– The contractor shall create, test, produce, place and manage media and social marketing campaigns using a combination of social, digital, electronic, print, grassroots and earned channels. This will include media placement, purchase, production, pre–testing, placement and evaluation of the placed media.–The contractor shall develop, coordinate and execute all earned media activities including public service announcements, feature stories, special news releases, special events, news conferences, media interviews, talking points and media kits.2. Media planning and buying:– The contractor shall provide optimal media coverage to ensure the budget is maximized. All media should be placed according to a schedule approved by the agency designee using approved media.– The contractor shall place any campaign ads through a combination of both paid placement ads and public service announcements (earned media) of equal value, maximizing the exposure to target audiences and the value of media purchased under the allocated budget.(2) A contract period will be for two years.
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