(1) Vendor needs to provide communications, social media strategy development and implementation services.– Provide support the Director create awareness about the Agency brand in Asia through the use of new media and support in creating marketing collaterals for business development and partnership purposes and to ensure its branding, communications, and outreach efforts are impactful and cohesive.- Social Media:– Market Research: Conduct thorough research to understand the target audience, competitors, and current social media trends.– Strategy Creation: Develop a comprehensive social media strategy that aligns with Heifer International Asia’s goals, mission, and branding.– Content Calendar: Create and manage a monthly content calendar that schedules posts, campaigns, and key social media activities.- Content Creation– Graphic Design: Design visually appealing graphics, infographics, banners, and other visual content tailored to each social media platform.– Video Production: Create engaging video content, including short clips, podcast visualizers, interviews, and animations.– Copywriting: Write compelling captions, posts, and other text content that aligns with Heifer International Asia’s voice and tone.– Branded Content: Ensure all content adheres to organization’s brand guidelines and maintains a consistent look and feel.- Campaign Management– Campaign Planning: Develop and execute social media campaigns.(2) All the questions must be submitted no later than July 17, 2024.(3) Contract period will be for one year.
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