(1) Vendor needs to provide digital marketing strategy consultant for a qualified marketing partner to consult on and assist in the creation of a digital marketing strategy to include, but not limited to, digital traffic, website hosting and management, nurturing and conversion strategies.
- Regular reviews of KPIs to ensure proper traction towards our goals. KPIs to include but not limited to the following:
â–ª Facebook Ad Spend
â–ª Google Ad Spend
â–ª Ad Clicks
â–ª Apply Clicks per Program Offering
â–ª Website traffic
â–ª Website clicks
â–ª Website clicks per program
- Host the website
- Modify website as needed to ensure strong focus on converting leads to contacts (i.e., applicants to students)
- Develop a nurturing strategy for leads to ensure consistent tone and branding with a strong focus on converting leads to contacts.
- Develop a strategy to increase digital traffic
- Create the marketing strategy, implement the strategy, and advise the team
- Create digital assets to include photos and video
(2) All the questions must be submitted no later than July 5, 2023
(3) The contract period will be for one year.
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