(1) Vendor needs to provide marketing and communications services.
- To support paid digital advertising and content marketing
- Provide detailed marketing strategy and plans/playbooks with consistent messaging for current and future programs. This data-driven plan should be based on research and contemporary marketing strategy
- Educate and advise the Marketing and Communications team about emerging marketing trends and innovations.
- Provide research that explains our current marketing position among peers/competitors and offer strategies to lift our brand and educational offerings
- Develop a creative identity and produce ad creatives, sharing design files with the Marketing and Communications team for reproduction
- Provide SEO optimization services, including keyword research, for websites, blogs and other properties
- Provide evidence-based, research-backed "earned-media" strategies that include social media, blogs, websites, etc.
- Develop CRM strategy and messaging, including email and SMS.
- Produce blog articles.
(2) All questions must be submitted no later than June 8, 2023.
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