Posted Date : October 30,2020
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-18127
Government Authority located in Arkansas; USA based organization looking for expert vendor for student recruiting media program.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide student recruiting media program advertising and messaging specific information to support the recruitment of on-campus students to A-State
- Placement of content and messaging across the following platforms to promote recruitment of on-campus students to A-State through the use of targeted placements through specific paid search, with preference for placement done by Google Agency Partner; social media platforms, specifically via Facebook, Instagram, and YouTube, with preference for placement by Facebook Marketing Partner and Google Agency Partner; retargeting via email, digital display, and social; audience extension; responsive to requests postal mail collateral; video advertisement placement via OTT and social media, with preference for a provider with internal inventory; and discovery of additional prospects through exact match audience mirroring,
- The time scope of the campaign is focused on the spring and summer decision window for incoming students their families. The target metrics include increasing application yield from the defined area, and enhancing the total number of students enrolling oncampus for the incoming Class of 2025,
- SEM:
- Minimum $4,000 per month spend for course of campaign, all ad words coordinated with existing placement and targets, all ad words to emphasize on campus programs and on campus
student recruiting,
- EMAIL MARKETING:
- Minimum three email campaigns targeting parents of traditional first-year student prospects within the geotargeted ZIP codes provided by A-State. Minimum 100,000 per drop with
retargeting of non-openers with re-targeting of same via social and display for 250,000 total impressions. Email marketing should include postal match back,
- SOCIAL MEDIA PLACEMENTS:
- Primary flight windows from Jan 1, 2021, to Feb. 1, 2021; March 21, 2021, to May 21, 2021; targeted to the prospect first year student population within the key ZIP code target provided. A
minimum reach during active flight windows of 120,000 per month with 60,000 per month in the interim window,
- OTT:
- All OTT should be premium networks or others vetted and approved by A-State. Average monthly impressions a minimum of 130,000 YouTube Across the entire work scope,
17,000 or more completed views of the 30 or 15 second material provided by A-State to be placed to targets specific to interests of potential first-year students which will be approved prior
to placement by A-State,
- Display Digital:
- Cumulative 300,000 impressions per month to support above targeting and retargeting within the provided geotarget.
(2) All the questions must be submitted no later than November 5, 2020
[C] Eligibility:
Onshore (USA organization Only)
[D] Work Performance:
Not Applicable
Budget :
Deadline to Submit Proposals: November 17,2020
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-18127
Government Authority located in Arkansas; USA based organization looking for expert vendor for student recruiting media program.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide student recruiting media program advertising and messaging specific information to support the recruitment of on-campus students to A-State
- Placement of content and messaging across the following platforms to promote recruitment of on-campus students to A-State through the use of targeted placements through specific paid search, with preference for placement done by Google Agency Partner; social media platforms, specifically via Facebook, Instagram, and YouTube, with preference for placement by Facebook Marketing Partner and Google Agency Partner; retargeting via email, digital display, and social; audience extension; responsive to requests postal mail collateral; video advertisement placement via OTT and social media, with preference for a provider with internal inventory; and discovery of additional prospects through exact match audience mirroring,
- The time scope of the campaign is focused on the spring and summer decision window for incoming students their families. The target metrics include increasing application yield from the defined area, and enhancing the total number of students enrolling oncampus for the incoming Class of 2025,
- SEM:
- Minimum $4,000 per month spend for course of campaign, all ad words coordinated with existing placement and targets, all ad words to emphasize on campus programs and on campus
student recruiting,
- EMAIL MARKETING:
- Minimum three email campaigns targeting parents of traditional first-year student prospects within the geotargeted ZIP codes provided by A-State. Minimum 100,000 per drop with
retargeting of non-openers with re-targeting of same via social and display for 250,000 total impressions. Email marketing should include postal match back,
- SOCIAL MEDIA PLACEMENTS:
- Primary flight windows from Jan 1, 2021, to Feb. 1, 2021; March 21, 2021, to May 21, 2021; targeted to the prospect first year student population within the key ZIP code target provided. A
minimum reach during active flight windows of 120,000 per month with 60,000 per month in the interim window,
- OTT:
- All OTT should be premium networks or others vetted and approved by A-State. Average monthly impressions a minimum of 130,000 YouTube Across the entire work scope,
17,000 or more completed views of the 30 or 15 second material provided by A-State to be placed to targets specific to interests of potential first-year students which will be approved prior
to placement by A-State,
- Display Digital:
- Cumulative 300,000 impressions per month to support above targeting and retargeting within the provided geotarget.
(2) All the questions must be submitted no later than November 5, 2020
[C] Eligibility:
Onshore (USA organization Only)
[D] Work Performance:
Not Applicable
Budget :
Deadline to Submit Proposals: November 17,2020
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$