Posted Date : June 15,2020
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-16755
Government Authority located in Arkansas; USA based organization looking for expert vendor for marketing and communications services.
[A] Budget: Looking for Proposal
[B] Scope of Service:
(1) Vendor needs to provide marketing and communications services.
- Create an overall media and communications strategy that will help to tell the agency story in ways that assist the university in major fund development efforts and in enrollment growth from approximately 2,500 to more than 4,000 students.
- Rebuild, redesign, and host the existing agency website for greater public engagement and more robust interactivity, providing a quarterly report of proof of increasing activity and offering the necessary training for university web administrators. This will be accomplished through contractual agreement with agency to enable the university to reserve ownership and access rights.
- Hold meetings monthly, or more frequently if necessary, with the institution’s communications team and key staff to maintain synergy between the staff and the vendor and better coordinate the division of labor for maximum productivity and results in marketing and communications.
- Provide the most cost-effective recommendations to the university administration for the purchase of media advertising to promote the university and its programs. Negotiate the best pricing and earned media for the benefit of the university.
- Conduct biweekly meetings with the staff of the division of enrollment management and student success to coordinate messaging, media, marketing and communications with key publics.
- Create and administer marketing and communications products for the division of institutional advancement and provide assistance with its strategies and processes for increased and targeted development and fundraising endeavours.
- Create and administer marketing and communications products for the department of athletics and provide assistance with its strategies and processes for increased and targeted development and fundraising endeavours.
- Create and administer marketing and communications products for the agency tobacco prevention cessation program (15% set aside program) and assist them with their strategies and processes for procuring media purchases.
- Promote agency programs, achievements, and successes to improve the academic reputation among all stakeholders and constituents, including academic peer leaders to bring demonstrable improvement in national rankings, such as the U.S. news and world report regional and agency rankings.
- Develop strategies and processes to integrate the agency’s internal and external communications under common strategic communications goals.
- Provide public relations services, including news gathering, reporting, and writing as needed for major announcements, media responses, and crises.
- Work with the university administration to improve the university’s emergency and crisis communications plan.
- Conduct studies of the effects of media messages produced for agency, providing quarterly updates on the effectiveness of the marketing and communications, and giving an annual progress report on the success of the strategies.
- Create an internship program with the office of career services and the vendor’s organization for at least 3 agency student interns per year, alternatively stated, at least one intern for the fall, spring, and summer semesters.
(2) All questions must be submitted no later than June 26, 2020.
(3) Contract term will be one year.
[C] Eligibility:
- Onshore (USA Organization Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: July 09,2020
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-16755
Government Authority located in Arkansas; USA based organization looking for expert vendor for marketing and communications services.
[A] Budget: Looking for Proposal
[B] Scope of Service:
(1) Vendor needs to provide marketing and communications services.
- Create an overall media and communications strategy that will help to tell the agency story in ways that assist the university in major fund development efforts and in enrollment growth from approximately 2,500 to more than 4,000 students.
- Rebuild, redesign, and host the existing agency website for greater public engagement and more robust interactivity, providing a quarterly report of proof of increasing activity and offering the necessary training for university web administrators. This will be accomplished through contractual agreement with agency to enable the university to reserve ownership and access rights.
- Hold meetings monthly, or more frequently if necessary, with the institution’s communications team and key staff to maintain synergy between the staff and the vendor and better coordinate the division of labor for maximum productivity and results in marketing and communications.
- Provide the most cost-effective recommendations to the university administration for the purchase of media advertising to promote the university and its programs. Negotiate the best pricing and earned media for the benefit of the university.
- Conduct biweekly meetings with the staff of the division of enrollment management and student success to coordinate messaging, media, marketing and communications with key publics.
- Create and administer marketing and communications products for the division of institutional advancement and provide assistance with its strategies and processes for increased and targeted development and fundraising endeavours.
- Create and administer marketing and communications products for the department of athletics and provide assistance with its strategies and processes for increased and targeted development and fundraising endeavours.
- Create and administer marketing and communications products for the agency tobacco prevention cessation program (15% set aside program) and assist them with their strategies and processes for procuring media purchases.
- Promote agency programs, achievements, and successes to improve the academic reputation among all stakeholders and constituents, including academic peer leaders to bring demonstrable improvement in national rankings, such as the U.S. news and world report regional and agency rankings.
- Develop strategies and processes to integrate the agency’s internal and external communications under common strategic communications goals.
- Provide public relations services, including news gathering, reporting, and writing as needed for major announcements, media responses, and crises.
- Work with the university administration to improve the university’s emergency and crisis communications plan.
- Conduct studies of the effects of media messages produced for agency, providing quarterly updates on the effectiveness of the marketing and communications, and giving an annual progress report on the success of the strategies.
- Create an internship program with the office of career services and the vendor’s organization for at least 3 agency student interns per year, alternatively stated, at least one intern for the fall, spring, and summer semesters.
(2) All questions must be submitted no later than June 26, 2020.
(3) Contract term will be one year.
[C] Eligibility:
- Onshore (USA Organization Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: July 09,2020
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$