Posted Date : November 07,2019
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-14546
Government Authority located in Arkansas; USA based organization looking for expert vendor for branding research strategy and design services.
[A] Budget: Looking for Proposal
[B] Scope of Service:
(1) Vendor needs to provide branding research strategy and design services.
- To research existing perceptions and brand awareness of the university among key constituencies of university
- To analyze market research to develop a brand strategy, platform and positioning that speaks to the unique story of and drives enrolment growth for the university
- To design creative elements of the brand repositioning strategy, in close collaboration with university marketing and communication staff, for use across multiple communications platforms including digital, web, and print mediums
- To review academic and athletic logos and tighten or revise university visual identity in order to be
consistent with university brand
- To create a marketing campaign framework to promote significant engagement with the university various constituencies
- To support the translation of brand strategy into brand experience at physical campus, employee
training, web site, orientation, etc.
- To provide consultancy services over the course of the implementation of the brand repositioning strategy and the associated campaigns
- Ongoing consulting services as required to implement brand positioning strategy
- Marketing campaign frameworks for multiple audience prospective students, current students, alumni, donors, key influential in the community and state, including media strategy and planning
(2) All question must be submitted no later than November 18, 2019.
(3) Contract period will be for one year.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: December 03,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-14546
Government Authority located in Arkansas; USA based organization looking for expert vendor for branding research strategy and design services.
[A] Budget: Looking for Proposal
[B] Scope of Service:
(1) Vendor needs to provide branding research strategy and design services.
- To research existing perceptions and brand awareness of the university among key constituencies of university
- To analyze market research to develop a brand strategy, platform and positioning that speaks to the unique story of and drives enrolment growth for the university
- To design creative elements of the brand repositioning strategy, in close collaboration with university marketing and communication staff, for use across multiple communications platforms including digital, web, and print mediums
- To review academic and athletic logos and tighten or revise university visual identity in order to be
consistent with university brand
- To create a marketing campaign framework to promote significant engagement with the university various constituencies
- To support the translation of brand strategy into brand experience at physical campus, employee
training, web site, orientation, etc.
- To provide consultancy services over the course of the implementation of the brand repositioning strategy and the associated campaigns
- Ongoing consulting services as required to implement brand positioning strategy
- Marketing campaign frameworks for multiple audience prospective students, current students, alumni, donors, key influential in the community and state, including media strategy and planning
(2) All question must be submitted no later than November 18, 2019.
(3) Contract period will be for one year.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: December 03,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$