Posted Date : May 02,2019
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-12188
Government Authority located in Arkansas; USA based organization looking for expert vendor for tobacco prevention and cessation program media campaign services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide development and implementation of a comprehensive state-wide media campaign to promote the tobacco prevention and cessation program.
- Cooperate fully with agency and other media and health communication partners as appropriate, during the course of the media contract.
- The vendor shall initiate research, development, implementation and evaluation of social marketing campaigns on various tobacco related issues.
- The vendor shall adhere to best practices and utilize research to ensure that all campaign concepts are evidence based or theory-based.
- The vendor shall provide key insights, segmentation and suggestions for media placement for desired target audiences.
- Lead and creative
- Media planning and buying
- Market research
- Marketing strategy development and implementation
- Campaign evaluation
- Public relations assistance
- Create, test, produce, place and manage media and social marketing campaigns using a combination of social, digital, electronic, print, grassroots and earned channels. This will include media placement, purchase, production, pre-testing, placement and evaluation of the placed media.
- Partner with the staff in the selection of pre-produced media, the development of new media, testing, production, placement and evaluation of media components.
- Develop, coordinate and execute all earned media activities including public service announcements, feature stories, special news releases, special events, news conferences, media interviews, talking points and media kits.
- Research and identify effective ways to reach the target audience and make recommendations for the most economical use of the funds.
- Conduct creative testing of any new advertising materials with focus groups or through surveys or other approved methodology, based on recommendations. Vendor must provide examples of methods, with adequate rationales as to how or why to test proposed or new advertising materials.
- Provide optimal media coverage to ensure the budget is maximized. All media should be placed according to a schedule approved by the designee using approved media.
- Place any campaign ads through a combination of both paid placement ads and public service announcements (earned media) of equal value, maximizing the exposure to target audiences and the value of media purchased under the allocated budget.
-Provide a quarterly and annual written assessment of the full campaign, reporting on the impact including a detailed post-buy analysis.
- Provide detailed programmatic and financial reports including a summary of hourly rates as well as typical mark-up rates for third party costs at inception of contract and on a yearly basis. The hourly rates should be provided as part of this proposal.
(2) All questions must be submitted no later than May 7, 2019.
(3) Contract term will be one year.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: May 17,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
Image may be NSFW.
Clik here to view.
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-12188
Government Authority located in Arkansas; USA based organization looking for expert vendor for tobacco prevention and cessation program media campaign services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide development and implementation of a comprehensive state-wide media campaign to promote the tobacco prevention and cessation program.
- Cooperate fully with agency and other media and health communication partners as appropriate, during the course of the media contract.
- The vendor shall initiate research, development, implementation and evaluation of social marketing campaigns on various tobacco related issues.
- The vendor shall adhere to best practices and utilize research to ensure that all campaign concepts are evidence based or theory-based.
- The vendor shall provide key insights, segmentation and suggestions for media placement for desired target audiences.
- Lead and creative
- Media planning and buying
- Market research
- Marketing strategy development and implementation
- Campaign evaluation
- Public relations assistance
- Create, test, produce, place and manage media and social marketing campaigns using a combination of social, digital, electronic, print, grassroots and earned channels. This will include media placement, purchase, production, pre-testing, placement and evaluation of the placed media.
- Partner with the staff in the selection of pre-produced media, the development of new media, testing, production, placement and evaluation of media components.
- Develop, coordinate and execute all earned media activities including public service announcements, feature stories, special news releases, special events, news conferences, media interviews, talking points and media kits.
- Research and identify effective ways to reach the target audience and make recommendations for the most economical use of the funds.
- Conduct creative testing of any new advertising materials with focus groups or through surveys or other approved methodology, based on recommendations. Vendor must provide examples of methods, with adequate rationales as to how or why to test proposed or new advertising materials.
- Provide optimal media coverage to ensure the budget is maximized. All media should be placed according to a schedule approved by the designee using approved media.
- Place any campaign ads through a combination of both paid placement ads and public service announcements (earned media) of equal value, maximizing the exposure to target audiences and the value of media purchased under the allocated budget.
-Provide a quarterly and annual written assessment of the full campaign, reporting on the impact including a detailed post-buy analysis.
- Provide detailed programmatic and financial reports including a summary of hourly rates as well as typical mark-up rates for third party costs at inception of contract and on a yearly basis. The hourly rates should be provided as part of this proposal.
(2) All questions must be submitted no later than May 7, 2019.
(3) Contract term will be one year.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: May 17,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
Image may be NSFW.
Clik here to view.
