Posted Date : January 18,2019
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-10966
Government Authority located in Arkansas; USA based organization looking for expert vendor for comprehensive advertising and marketing services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide comprehensive advertising and marketing services to develop, conduct and manage a state-wide highway safety media plan for the state highway safety office.
- Coordinate, create, test, produce, place, and manage all media, highway safety communications, public education activities, and any other public awareness initiatives specified that include a diverse mix of paid and earned media, social and digital media, sponsorships, printed promotional materials, and grassroots outreach.
- Create campaigns using multiple media opportunities includes
1. Brochure design and production.
2. Colour magazine ad production and placement.
3. Newspaper ad production and placement.
4. Radio and television ad production and placement.
5. Annual report design and production.
6. Poster design and production.
7. Feature article.
8. News release.
9. Social media.
10. Website hosting and redesign.
- Develop additional campaigns such as campaigns that focus on motorcycle safety, aggressive driving, distracted driving, pedestrian and bicycle safety, and teen driving safety awareness as requested.
- Paid media purchases, earned media, partnership opportunities, production, pre-testing, placement, and evaluation of the placed media
- Generate a high public awareness, particularly among the target audience, of the increased and concentrated law enforcement presence and participation during high visibility enforcement mobilizations.
- Research, produce and procure, and manage assets and content for traffic safety development and marketing purposes, including but not limited to artwork, illustration, photography, video, music, maps, voiceover, copy, literature, and brand identity pieces.
- Research, produce and procure photography services, and manage the execution of photo and video shoots necessary to carry out programs and campaigns as required including but not limited to managing talent rights and fees for existing and newly created advertisements.
- Create, test, produce, place, and evaluate television, radio, and online ads to promote traffic safety programs.
- Create, produce, publish, and distribute printed promotional materials as requested, including but not limited to brochures, magazines, newspaper ads, annual reports, and posters.
- Strategize, create, produce, procure, and prepare digital advertising content for distribution on online media channels, including paid, owned, earned, and social media platforms.
- Provide all social and digital media, web design, and digital imaging services for all traffic safety and public awareness and education campaigns, mobilizations, sports marketing, events, and programs as requested.
- Provide insightful leadership and best practices related to digital and social media communications and targeted marketing as requested.
- Provide compelling, creative execution across all current and future social media channels.
- Execute, measure, track, and evaluate all social analytics.
- Lead, actualize, and execute website re-design, coding, development, content apps, and integration of marketing campaigns and digital projects.
- Create a user interface design.
- Identify and counsel as to how the State can maximize emerging technology and trends in web marketing, design, and development.
- Identify and counsel the State on current marketing and public relations efforts on digital and mobile platforms.
- Public relations services for all traffic safety and public awareness and education campaigns, mobilizations, sports marketing, events, and programs as requested.
- Identify and develop new partnerships and foster existing partnerships to bring awareness and education to the public regarding traffic safety.
- Strategize, develop, execute, and support public relations campaigns and program activities, using both traditional and emerging social media approaches, including public service announcements, feature stories, email blasts, special news releases, special events, sporting events, news conferences, media interviews, talking points, and media kits.
(2) All questions must be submitted no later than January 23, 2019.
(3) Contract term will be one year.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: February 15,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-10966
Government Authority located in Arkansas; USA based organization looking for expert vendor for comprehensive advertising and marketing services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide comprehensive advertising and marketing services to develop, conduct and manage a state-wide highway safety media plan for the state highway safety office.
- Coordinate, create, test, produce, place, and manage all media, highway safety communications, public education activities, and any other public awareness initiatives specified that include a diverse mix of paid and earned media, social and digital media, sponsorships, printed promotional materials, and grassroots outreach.
- Create campaigns using multiple media opportunities includes
1. Brochure design and production.
2. Colour magazine ad production and placement.
3. Newspaper ad production and placement.
4. Radio and television ad production and placement.
5. Annual report design and production.
6. Poster design and production.
7. Feature article.
8. News release.
9. Social media.
10. Website hosting and redesign.
- Develop additional campaigns such as campaigns that focus on motorcycle safety, aggressive driving, distracted driving, pedestrian and bicycle safety, and teen driving safety awareness as requested.
- Paid media purchases, earned media, partnership opportunities, production, pre-testing, placement, and evaluation of the placed media
- Generate a high public awareness, particularly among the target audience, of the increased and concentrated law enforcement presence and participation during high visibility enforcement mobilizations.
- Research, produce and procure, and manage assets and content for traffic safety development and marketing purposes, including but not limited to artwork, illustration, photography, video, music, maps, voiceover, copy, literature, and brand identity pieces.
- Research, produce and procure photography services, and manage the execution of photo and video shoots necessary to carry out programs and campaigns as required including but not limited to managing talent rights and fees for existing and newly created advertisements.
- Create, test, produce, place, and evaluate television, radio, and online ads to promote traffic safety programs.
- Create, produce, publish, and distribute printed promotional materials as requested, including but not limited to brochures, magazines, newspaper ads, annual reports, and posters.
- Strategize, create, produce, procure, and prepare digital advertising content for distribution on online media channels, including paid, owned, earned, and social media platforms.
- Provide all social and digital media, web design, and digital imaging services for all traffic safety and public awareness and education campaigns, mobilizations, sports marketing, events, and programs as requested.
- Provide insightful leadership and best practices related to digital and social media communications and targeted marketing as requested.
- Provide compelling, creative execution across all current and future social media channels.
- Execute, measure, track, and evaluate all social analytics.
- Lead, actualize, and execute website re-design, coding, development, content apps, and integration of marketing campaigns and digital projects.
- Create a user interface design.
- Identify and counsel as to how the State can maximize emerging technology and trends in web marketing, design, and development.
- Identify and counsel the State on current marketing and public relations efforts on digital and mobile platforms.
- Public relations services for all traffic safety and public awareness and education campaigns, mobilizations, sports marketing, events, and programs as requested.
- Identify and develop new partnerships and foster existing partnerships to bring awareness and education to the public regarding traffic safety.
- Strategize, develop, execute, and support public relations campaigns and program activities, using both traditional and emerging social media approaches, including public service announcements, feature stories, email blasts, special news releases, special events, sporting events, news conferences, media interviews, talking points, and media kits.
(2) All questions must be submitted no later than January 23, 2019.
(3) Contract term will be one year.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: February 15,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$