(1) Vendor needs to provide strategic communications planning services.• To provide strategic communications planning services to develop, plan, support, enhance and implement new communications programs.• Assessment of online tools and social media platforms that should be considered by the city. identify programmatic needs for, market reach, and recommendations of usage guidelines by city staff.• Devise a long–term plan to create and sustain a cohesive digital brand for the city and maximize the digital presence of the city via websites and social media.• Develop and implement processes to promote the city of related activities by optimizing use of social media (trends, hashtags, etc.)• Create training material for community and organizational leaders to keep people engaged with the community online.• Analyze (qualitatively and quantitatively) the effectiveness of online engagement campaigns and provide training and tools for the city.• Identify communications team staffing and resource needs.• Develop a three– to five–year external and internal strategic communications plan with goals, priorities, timelines, budget, and a comprehensive roll–out strategy.• Develop results measurement for the plan and reporting tool.• Recommend a systemic approach to data collection, reporting, analysis, and horizon–scanning to improve communications effectiveness, reach within the community, and report on progress in achieving strategic goals.• Outline a comprehensive set of communications activities and project descriptions to be executed by our existing staff or with consultant support.• Identify scenarios with need for crisis communications and create a plan for implementation.• Increase the use of consistent, clear and recognizable messaging and branding for all city communications.(2) All questions must be submitted no later than April 18, 2025.(3) The contract period will be for one year.
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