(1) Vendor needs to provide public relations, marketing service. – Professional public relations, marketing, advertising, videography, photography, event planning, web and electronic media services, consumer research or education, strategic planning, and public policy initiatives.• Ensuring consistent management and application of the agency brand standards.• Executing an ongoing communications campaign that leverages media and public relations initiatives to speak to the target audiences' needs.• Consistently and cohesively working with internal Utility constituents to manage internal communication processes and outcomes.• Accelerating agency utilization of new technology to affirm its commitment to reaching customers through their preferred communications medium.• Mindful of incorporating utility core objectives to be a resilient and trusted utility with a mission to deliver high–quality, affordable, abundant, dependable water services.• Meeting and exceeding deadlines on time and within budget results in a well–organized, proactive, and efficient department that reflects the utility’s commitment to stellar customer service.• Public relations, marketing, advertising, and media initiatives – continual development and implementation of comprehensive communications programming that uses traditional and nontraditional media to reach customers, the public, and other target audiences.• Education and special events – planning and implementing water education programming through public and private schools, colleges, universities, community groups, consumers, the media, and other channels; planning and staging special events; and participating in existing community events.• Public policy analysis and development – analyzing, developing, and advocating for the adoption of public policy that furthers the goals and mission of agency.• Consumer and marketing research – Completing ongoing research to monitor consumer opinions about utility, specific programming, and messaging.• Customer service – providing world–class service to our customers through adopting innovative customer service engagement portals and opportunities and continual implementation of creative incentive programs for employees to encourage world–class service.(2) All questions must be submitted no later than March 12, 2025.
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