Vendor needs to provide digital media marketing services.– To assist with digital media/advertising services. The successful Proposer will provide digital media services, including placement and management of digital display advertising, Google Ads, social media advertising (Facebook/Instagram, LinkedIn, Snapchat, TikTok, etc.), video (Performance TV, OTT, InStream, YouTube, etc.), remarketing, and other emerging media– Customer Relationship Management (CRM), Slate, in automated fashion by Secure File Transfer Protocol (SFTP) connection, by pushing data to Slate's web services endpoint, or allowing Slate to pull from a provided web service endpoint.– Communicate effectiveness at an executive level and provides insights for ongoing tactical agility at a unit, college and departmental level.– Analytical capabilities and consultative approach; demonstration of upper–level strategic thinking in support of the institution.– Experience with higher education, specifically supporting enrollment marketing across a large, complex multi–campus institution.– Experience targeting industries to market non–credit and training opportunities.– Command of emerging digital offerings and opportunities.– A strong understanding of how the university's collective advertising programs
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