(1) Vendor needs to provide for website design, development, and support services.
- The website must be creative and allow for timely delivery of content using basic technical skills, consistent with industry best practices and the principles of good task-flow, intuitive navigation, and concise messaging.
- The website must achieve the comprehensive goal of providing easy access to airport information,
serving as a public communications tool, assisting in passenger flight bookings, showcasing the attractive qualities of the Ark-La-Tex of which the airport serves, and marketing real estate development opportunities.
- The website provides information in an organized, logical manner, with options to include a variety of elements to enhance its marketing function, such as travel cost calculators, "book a flight" features, inquiry forms, videos, photography.
- All content must be highly compatible with a variety of browsers and platforms, including all
desktops, tablets, and mobile devices.
- A dynamic, user-friendly website that incorporates current trends and philosophies in electronic communication and web design.
- Design for excellent mobile device compatibility
- Compatible with all major web browsers (e.g., Edge, Chrome, Safari, Opera, etc.)
- Easy to use content management system for Authority staff
- Emphasize clear calls to action
- Integration of analytics program such as Google analytics, with configuration and goals to be determined with Authority
- Improve user experience design with streamlined, intuitive navigation and information architecture
- Conform to all current cyber security best practices
- Creation of a clean, focused, responsive and efficient site
- Integration of real time flight status, flight tracking, security wait times, weather conditions, and flight information display system. Pulling from APIs
- Social media integration with owned social media and RSS feeds
- Tools or methods to gather real-time customer input
- Embedded coding to provide automated error detection
- Ability to offer web-based information in more than one language
- Incorporation of appointment-setting software and information or application submission forms for airport security badges and t-hangars
- Excellent search engine optimization with SEO keywords
- Applicable page content from current site, as directed by Authority
- Ability to link to other sites with direct and embedded links
- Creative and user-friendly travel cost calculator to compare costs with other surrounding airports - must transition to an option to "Book A Flight."
- Creative and interactive route map showing where passengers can fly from TXK airport, including the connections from DFW airport.
- Visually pleasing design and use of good photos and b-roll video footage, Additionally, a branding package must be included with the website.
- Staff to easily post and update documents, receive and respond to inquiries, upload media alerts and press releases, post announcements and banner messages, and make design changes when needed after website deployment.
- Information Design: documentation of the information architecture via sitemap or tree diagram illustrating structure, groupings, and nomenclature must be provided to agency.
- Visual Design: Design ideas should include the following elements: icons, colors, layouts, forms, fonts, headings, links, lists, tables, text, tone of voice, headers, footers, navigation, listings (e.g., news, events, etc.), and breadcrumbs.
- Platform Support: The website shall be compatible with the latest versions of the standard internet browsers for PC, Mac, tablet, and mobile devices.
- Website Monitoring and Tracking: The awarded proposer shall ensure that google analytics and other relevant tracking tools are properly configured to track user behavior and monitor site traffic, trends, SEO, and overall website health.
- Fly Local Messaging: This can include page content, catch phrases, creative sayings, quotes, photos, statements, videos, graphics.
- Support for Future Enhancements: Ecommerce applications (online merchandise shop), Advertising and page sponsorships, Promotional Videos.
(2) A mandatory pre-response meeting will be held on February 15, 2023.
(3) All questions must be submitted no later than March 1, 2023.
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