Posted Date : July 22,2021
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : SW-46404
Government Authority located in Arkansas; USA based organization looking for expert vendor for enrollment management system.
[A] Budget: Looking for Proposals
[B] Scope of Service:
Vendor needs to provide enrollment management system
- The following sections review the three components of an Enrollment Marketing engagement necessary to produce positive enrollment outcomes: Inquiry Generation, Application Generation, and Yield Optimization. This section is designed to assess a vendor’s capability to effectively provide these services. Request that vendors demonstrate their ability to accomplish the following
- Inquiry and Application Generation Programs
• Develop and execute multi-channel (print, email and digital) marketing campaigns to targeted 9-12 and transfer students from 2-year colleges. Describe any best practices used to maximize response rates and inquiry generation activity. Please confirm your average campaign response rate across all current clients last year.
• Provide evidence that your organization’s marketing programs attract students who are more likely to enroll, persist, and graduate from Arkansas State University-Jonesboro.
• It is expected that the selected vendor will maximize engagement with parents to ensure their active participation in the recruitment process. Please demonstrate your organization’s ability to collect parent contact information for a significant percentage of students targeted in these campaigns, and then appropriately capitalize on that parent data collection. Please provide evidence of the impact of your parent engagement strategies on enrollment outcomes.
• Responders and their parents should receive ongoing, multi-channel communications (digital and phone) to further cultivate their interest in Arkansas State University-Jonesboro.
• Provide information as how you follow up with student and parent inquires and how you help push student to complete application. How your call center works.
- Yield Optimization Programs
• Develop and execute a multi-channel communications (digital, print and phone) strategy to admitted students with the aim of soliciting information regarding their enrollment intentions. Information gathered should be promptly returned to the University to inform follow-up with admitted students throughout yield season. Provide evidence of such with past clients.
• Please confirm the average admitted student response rate across all clients utilizing your yield optimization program.
• Leverage data and analytics to assess likelihood to enroll across Arkansas State UniversityJonesboro admitted student pool. How is that achieved?
- Additional Requests and Services
Account Team and Leadership
• The University expects to be assigned a full-time, dedicated account manager and support team for the duration of the partnership. Please describe your account leadership structure and how our two teams will collaborate over the course of the engagement.
• Please describe your approach to upfront campaign strategy development.
- Targeting Strategy
• Describe your approach to strategically identify qualified high school students for inclusion in your inquiry and application generation campaigns in two parts:
• How will your approach ensure full saturation of the University’s established primary markets? - Creative Services
The University expects the selected vendor to manage all aspects of message development, publication design and creation, distribution management, digital strategy, communication planning and tracking, and responding to the leads generated by these campaigns. The University expects to have full editorial control over the creative development process.
• Describe your creative research process and methods used in the development of creative materials.
- Communication Channels
• Briefly describe the various communication channels that your programs will utilize and provide rationale for their inclusion. This brief overview should demonstrate a keen understanding of the communication preferences of today’s college-bound students. Detail any research conducted to validate the use of each channel.
• Provide an overview of your organization’s approach to integrating digital marketing in your campaigns and outreach strategies, including impact highlights and rationale for targeting procedures, etc. In doing so, please provide examples of digital advertising developed on behalf of a least three partner institutions. Describe your process for digital innovation and maintaining pace in this rapidly-evolving area.
- Reporting and Analytics
• Regular and robust campaign monitoring and reporting is expected. Please describe your organization’s monitoring and reporting capabilities as well as your process for mid-cycle campaign remediation and optimization.
• Please provide examples of your organization’s reporting and analytic
[C] Eligibility:
- Onshore (USA Organization Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: August 16,2021
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : SW-46404
Government Authority located in Arkansas; USA based organization looking for expert vendor for enrollment management system.
[A] Budget: Looking for Proposals
[B] Scope of Service:
Vendor needs to provide enrollment management system
- The following sections review the three components of an Enrollment Marketing engagement necessary to produce positive enrollment outcomes: Inquiry Generation, Application Generation, and Yield Optimization. This section is designed to assess a vendor’s capability to effectively provide these services. Request that vendors demonstrate their ability to accomplish the following
- Inquiry and Application Generation Programs
• Develop and execute multi-channel (print, email and digital) marketing campaigns to targeted 9-12 and transfer students from 2-year colleges. Describe any best practices used to maximize response rates and inquiry generation activity. Please confirm your average campaign response rate across all current clients last year.
• Provide evidence that your organization’s marketing programs attract students who are more likely to enroll, persist, and graduate from Arkansas State University-Jonesboro.
• It is expected that the selected vendor will maximize engagement with parents to ensure their active participation in the recruitment process. Please demonstrate your organization’s ability to collect parent contact information for a significant percentage of students targeted in these campaigns, and then appropriately capitalize on that parent data collection. Please provide evidence of the impact of your parent engagement strategies on enrollment outcomes.
• Responders and their parents should receive ongoing, multi-channel communications (digital and phone) to further cultivate their interest in Arkansas State University-Jonesboro.
• Provide information as how you follow up with student and parent inquires and how you help push student to complete application. How your call center works.
- Yield Optimization Programs
• Develop and execute a multi-channel communications (digital, print and phone) strategy to admitted students with the aim of soliciting information regarding their enrollment intentions. Information gathered should be promptly returned to the University to inform follow-up with admitted students throughout yield season. Provide evidence of such with past clients.
• Please confirm the average admitted student response rate across all clients utilizing your yield optimization program.
• Leverage data and analytics to assess likelihood to enroll across Arkansas State UniversityJonesboro admitted student pool. How is that achieved?
- Additional Requests and Services
Account Team and Leadership
• The University expects to be assigned a full-time, dedicated account manager and support team for the duration of the partnership. Please describe your account leadership structure and how our two teams will collaborate over the course of the engagement.
• Please describe your approach to upfront campaign strategy development.
- Targeting Strategy
• Describe your approach to strategically identify qualified high school students for inclusion in your inquiry and application generation campaigns in two parts:
• How will your approach ensure full saturation of the University’s established primary markets? - Creative Services
The University expects the selected vendor to manage all aspects of message development, publication design and creation, distribution management, digital strategy, communication planning and tracking, and responding to the leads generated by these campaigns. The University expects to have full editorial control over the creative development process.
• Describe your creative research process and methods used in the development of creative materials.
- Communication Channels
• Briefly describe the various communication channels that your programs will utilize and provide rationale for their inclusion. This brief overview should demonstrate a keen understanding of the communication preferences of today’s college-bound students. Detail any research conducted to validate the use of each channel.
• Provide an overview of your organization’s approach to integrating digital marketing in your campaigns and outreach strategies, including impact highlights and rationale for targeting procedures, etc. In doing so, please provide examples of digital advertising developed on behalf of a least three partner institutions. Describe your process for digital innovation and maintaining pace in this rapidly-evolving area.
- Reporting and Analytics
• Regular and robust campaign monitoring and reporting is expected. Please describe your organization’s monitoring and reporting capabilities as well as your process for mid-cycle campaign remediation and optimization.
• Please provide examples of your organization’s reporting and analytic
[C] Eligibility:
- Onshore (USA Organization Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: August 16,2021
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$