Posted Date : February 10,2021
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-19127
Government Authority located in Arkansas; USA based organization looking for expert vendor for marketing communications plan.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide marketing communications plan which includes advertising, marketing, public relations, website design and management, and online information and database management
- developing a comprehensive marketing plan to meet goals; designing, hosting and maintaining website URLs and its Agencies; and providing social media consultation and design to reinforce messages. Services under a resulting contract should provide increased visibility and its Agencies throughout the State, provide increased traffic to its website, and increase attendance of its various locations, programs, and events,
- The Contractor shall provide all services customarily performed by a full-service marketing and advertising agency, necessary for the creation, preparation, and placement of advertisements, website design, web hosting, e-commerce, website maintenance, and other promotional and image building activities in accordance with the Requirements specified herein and direction provided by designated staff,
- The Contractor shall design, develop, coordinate, and manage earned and paid media campaigns, websites and social media platforms, traditional publications, and promotional materials in collaboration with, and on behalf of, its Agencies, including but not limited to outdoor media campaigns; television and radio advertisements; and printed brochures, posters, flyers, souvenir programs, and daily guides,
- The Contractor shall provide video and audio scripting and production, branding consultation, logo development, public relations, public information, and public education services,
- The Contractor shall provide media services, outreach services, sponsorship services, sales promotion services, and public relations services,
- The Contractor shall determine maximize exposure to target audiences and maximize the value of media purchased under the allocated budget (added value),
- The Contractor shall prepare advertisements, presentation materials and collateral materials to include, but not be limited to, copy and layouts, type composition, collateral, engravings, finished artwork, photographs, photostats, mats, art assemblies, paste-ups, model fees, endorsements, testimonials, talent, story boards, scripts, music rights, filming, recording, video dubbing, editing, slide and video production, equipment rentals, scenery, properties, costumes, display materials, sales promotion, merchandising materials, brochures, copy writing, graphs, design, power point, electronic design, etc,
- the Marketing Plan must include long-term and annual goals, objectives, and strategies for effectively articulating and promoting the importance of preserving and conserving the State’s natural, historic, and artistic heritage, including but not limited to campaigns, projects, advertising, special events marketing, media placement, internet marketing, e-commerce, promotions, direct marketing, fulfillment services, and targeted plans for each Agency’s sponsored annual events and programs,
- The Contractor shall create, test, produce, place, and manage all media and educational advertisements using a combination of social media, electronic, print, grassroots, and public service campaigns within timelines approved.
(2) All the questions must be submitted no later than February 19, 2021.
[C] Eligibility:
- Onshore (USA Organization Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: March 11,2021
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-19127
Government Authority located in Arkansas; USA based organization looking for expert vendor for marketing communications plan.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide marketing communications plan which includes advertising, marketing, public relations, website design and management, and online information and database management
- developing a comprehensive marketing plan to meet goals; designing, hosting and maintaining website URLs and its Agencies; and providing social media consultation and design to reinforce messages. Services under a resulting contract should provide increased visibility and its Agencies throughout the State, provide increased traffic to its website, and increase attendance of its various locations, programs, and events,
- The Contractor shall provide all services customarily performed by a full-service marketing and advertising agency, necessary for the creation, preparation, and placement of advertisements, website design, web hosting, e-commerce, website maintenance, and other promotional and image building activities in accordance with the Requirements specified herein and direction provided by designated staff,
- The Contractor shall design, develop, coordinate, and manage earned and paid media campaigns, websites and social media platforms, traditional publications, and promotional materials in collaboration with, and on behalf of, its Agencies, including but not limited to outdoor media campaigns; television and radio advertisements; and printed brochures, posters, flyers, souvenir programs, and daily guides,
- The Contractor shall provide video and audio scripting and production, branding consultation, logo development, public relations, public information, and public education services,
- The Contractor shall provide media services, outreach services, sponsorship services, sales promotion services, and public relations services,
- The Contractor shall determine maximize exposure to target audiences and maximize the value of media purchased under the allocated budget (added value),
- The Contractor shall prepare advertisements, presentation materials and collateral materials to include, but not be limited to, copy and layouts, type composition, collateral, engravings, finished artwork, photographs, photostats, mats, art assemblies, paste-ups, model fees, endorsements, testimonials, talent, story boards, scripts, music rights, filming, recording, video dubbing, editing, slide and video production, equipment rentals, scenery, properties, costumes, display materials, sales promotion, merchandising materials, brochures, copy writing, graphs, design, power point, electronic design, etc,
- the Marketing Plan must include long-term and annual goals, objectives, and strategies for effectively articulating and promoting the importance of preserving and conserving the State’s natural, historic, and artistic heritage, including but not limited to campaigns, projects, advertising, special events marketing, media placement, internet marketing, e-commerce, promotions, direct marketing, fulfillment services, and targeted plans for each Agency’s sponsored annual events and programs,
- The Contractor shall create, test, produce, place, and manage all media and educational advertisements using a combination of social media, electronic, print, grassroots, and public service campaigns within timelines approved.
(2) All the questions must be submitted no later than February 19, 2021.
[C] Eligibility:
- Onshore (USA Organization Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: March 11,2021
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$