Posted Date : November 06,2020
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : SEO-0756
Government Authority located in Arkansas; USA based organization looking for expert vendor for student recruiting media program service.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide student recruiting media program Placement of content and messaging across the following platforms to promote recruitment of on-campus students to A-State through the use of targeted placements through specific paid search, with preference for placement done by Google Agency Partner; social media platforms, specifically via Facebook, Instagram, and YouTube, with preference for placement by Facebook Marketing Partner and Google Agency Partner; retargeting via email, digital display, and social; audience extension; responsive to requests postal mail collateral; video advertisement placement via OTT and social media, with preference for a provider with internal inventory; and discovery of additional prospects through exact match audience mirroring.
- Minimum three email campaigns targeting parents of traditional first-year student prospects within the geotargeted ZIP codes provided by A-State. Minimum 100,000 per drop with retargeting of non-openers with re-targeting of same via social and display for 250,000 total impressions. Email marketing should include postal match back.
- Primary flight windows from Jan 1, 2021, to Feb. 1, 2021; March 21, 2021, to May 21, 2021; targeted to the prospect first year student population within the key ZIP code target provided. A minimum reach during active flight windows of 120,000 per month with 60,000 per month in the interim window.
- Across the entire work scope, 30 and 15 second material provided by A-State to be placed in the geotargeted ZIP codes provided with intent of delivery to adults with children in the home (13-17). All OTT should be premium networks or others vetted and approved by A-State.
- Cumulative 300,000 impressions per month to support above targeting and retargeting within the provided geotarget.
(2) All the questions must be submitted no later than November 5, 2020
[C] Eligibility:
- Onshore (USA Organization Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: November 17,2020
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
![]()
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : SEO-0756
Government Authority located in Arkansas; USA based organization looking for expert vendor for student recruiting media program service.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide student recruiting media program Placement of content and messaging across the following platforms to promote recruitment of on-campus students to A-State through the use of targeted placements through specific paid search, with preference for placement done by Google Agency Partner; social media platforms, specifically via Facebook, Instagram, and YouTube, with preference for placement by Facebook Marketing Partner and Google Agency Partner; retargeting via email, digital display, and social; audience extension; responsive to requests postal mail collateral; video advertisement placement via OTT and social media, with preference for a provider with internal inventory; and discovery of additional prospects through exact match audience mirroring.
- Minimum three email campaigns targeting parents of traditional first-year student prospects within the geotargeted ZIP codes provided by A-State. Minimum 100,000 per drop with retargeting of non-openers with re-targeting of same via social and display for 250,000 total impressions. Email marketing should include postal match back.
- Primary flight windows from Jan 1, 2021, to Feb. 1, 2021; March 21, 2021, to May 21, 2021; targeted to the prospect first year student population within the key ZIP code target provided. A minimum reach during active flight windows of 120,000 per month with 60,000 per month in the interim window.
- Across the entire work scope, 30 and 15 second material provided by A-State to be placed in the geotargeted ZIP codes provided with intent of delivery to adults with children in the home (13-17). All OTT should be premium networks or others vetted and approved by A-State.
- Cumulative 300,000 impressions per month to support above targeting and retargeting within the provided geotarget.
(2) All the questions must be submitted no later than November 5, 2020
[C] Eligibility:
- Onshore (USA Organization Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: November 17,2020
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$