Posted Date : November 03,2020
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-18178
Government Authority located in Arkansas; USA based organization looking for expert vendor for marketing and public relations campaign.
[A] Budget: Looking for Proposals
[B] Scope of Service:
Vendor needs to provide marketing and public relations campaign.
- Agency’s enrollment declined in Fall 2020 after consecutive years of growth. Factors for this decline may include negative publicity related to the university’s recent financial challenges and the uncertainties surrounding COVID-19.
• Overall marketing campaign theme and plan for implementation
• Digital marketing to reach both in-state students and out-of-state targeted areas
• Digital marketing to emphasize academic programs showing growth or that have potential for growth based on university enrollment and state/regional job market data
• Video production and photography in support of the campaign
• Print ad templates for college guides
• Metrics and monitoring of marketing effectiveness, including recommendations for redirection of resources as needed
- The agency shall develop a public relations campaign that identifies efficient and cost-effective activities to include:
• Overall public relations campaign and plan for implementation
• Brand positioning/narrative that honors legacy/history while also starting a new chapter as a member of the Arkansas State University System
• Internal communications plan for change management
• Brand awareness for potential students and their parents
• Outreach and messaging that demonstrates progress and rebuilds confidence with key stakeholders, including school counselors, principals, superintendents, legislators, alumni, and friends of the university
• Metrics and monitoring of effectiveness, including recommendations for redirection of resources as needed
[C] Eligibility:
- Onshore (US Organization Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: December 01,2020
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-18178
Government Authority located in Arkansas; USA based organization looking for expert vendor for marketing and public relations campaign.
[A] Budget: Looking for Proposals
[B] Scope of Service:
Vendor needs to provide marketing and public relations campaign.
- Agency’s enrollment declined in Fall 2020 after consecutive years of growth. Factors for this decline may include negative publicity related to the university’s recent financial challenges and the uncertainties surrounding COVID-19.
• Overall marketing campaign theme and plan for implementation
• Digital marketing to reach both in-state students and out-of-state targeted areas
• Digital marketing to emphasize academic programs showing growth or that have potential for growth based on university enrollment and state/regional job market data
• Video production and photography in support of the campaign
• Print ad templates for college guides
• Metrics and monitoring of marketing effectiveness, including recommendations for redirection of resources as needed
- The agency shall develop a public relations campaign that identifies efficient and cost-effective activities to include:
• Overall public relations campaign and plan for implementation
• Brand positioning/narrative that honors legacy/history while also starting a new chapter as a member of the Arkansas State University System
• Internal communications plan for change management
• Brand awareness for potential students and their parents
• Outreach and messaging that demonstrates progress and rebuilds confidence with key stakeholders, including school counselors, principals, superintendents, legislators, alumni, and friends of the university
• Metrics and monitoring of effectiveness, including recommendations for redirection of resources as needed
[C] Eligibility:
- Onshore (US Organization Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: December 01,2020
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$